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Case Studies
The best way to understand what we do is to learn what we’ve done for other businesses and how we did it.



Nasdaq Online

Nasdaq Online is the ultimate strategic corporate planning tool for CEOs, CFOs, Investor Relations Directors and board members. This Internet-based service is designed to provide current vital information to key executives of Nasdaq companies who are responsible for their company's financial performance. Nasdaq Online delivers real-time stock performance information, market conditions and other critical analytical data in a unique, interactive browsing environment.

Approach

Nasdaq Online customers needed an efficient means to print presentation quality reports based on the on-line web pages. Since web browsers are not particularly good at printing web pages that use frames Nasdaq needed another way to solve the problem.
DataNaut worked with Microsoft and Microsoft Solution Provider Plural to develop a high-speed, presentation quality reporting system integrated with Nasdaq Online. The web-based system was based on Microsoft tools and technologies and dynamically generated Excel spreadsheets containing critical financial data.

Benefits

The benefits include presentation-quality, hard-copy versions of each Nasdaq Online web page formatted as a Microsoft Excel spreadsheet. The Nasdaq Online report generation system can generate over 5,000 Excel reports per hour to support the demands of the Nasdaq Online community. The reports are generated real-time and can be downloaded or emailed to the requestor via an automated delivery system.

Value

Architected and developed by DataNaut and Plural the system is implemented with COM components, Microsoft Internet Information Server, Microsoft SQL Server, Microsoft Exchange and Microsoft Excel. Building on existing Microsoft tools and technologies resulted in significant cost and time savings when developing the system. Without these tools the team would have had to build many core system capabilties from scratch resulting more development costs and system complexity.



Success

The Nasdaq Online report generation system enabled the NASD to save millions of dollars in printing costs. In addition to saving costs the system offered Nasdaq Online users presentation reports with real-time data. This solution was so unique that it was demonstrated at a Microsoft professional developer conference and is nominated for the Microsoft Solution of the Year.
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