FOR IMMEDIATE RELEASE
DataNaut Teams with Search and Psychographic Experts to Deliver Next Generation Online Intelligence Platform
Washington DC - January, 2005 - DataNaut, LLC, a leading provider of world-class onshore/offshore custom
software development, announced in conjunction with Tarragon (http://www.tgncorp.com)
an online intelligence platform called T2.
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T2 is a content acquisition and analysis infrastructure that can be used to generate custom crawls of web
content in support of focused intelligence activities. T2 is designed to serve the needs of analysts
working in specific target areas and provides a full-range of information exploitation capabilities that
support "analysis in the large" by looking at aggregated behaviors over time and across multiple sources.
T2 can be used against nominated sources to:
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Understand public opinion for or against policies or market actions
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Identify and track psychographic population responses to specific events and actions in the public realm
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Track trends (over time) in public sentiment with respect to policies or leaders
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Understand the degree to which communications, aimed at disseminating key information, have been understood or had the desired effect
T2 uses Patent Pending algorithms for analyzing collections of texts from particular sources and then describing
the populations in psychographic terms. This enabled a form of analysis that goes well beyond simple buzz
and sentiment, and provides a way to generate a comprehensive picture of individuals, groups and their behavior,
attitudes, values, opinions and beliefs.
"T2 goes further then buzz metrics which do not tell the whole story," states DataNaut
President Mark Snuffin. "By combining text analysis and psychographic algorithms we are able to create
a unique view into online content that is not available today. However implementing these algorithms was a
challenging task and required several teams with different skill sets. DataNaut´s expertise in large
scale data collection, categorization and data warehousing met these challenges and was able to deliver the
platform on-time and within budget," said Snuffin.
DataNaut provided the following services to develop T2 -
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Implementation of patent-pending analysis algorithms
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Large-scale data collection and processing
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Linguistic and semantic processing, analysis and categorization
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Multidimensional data analysis and visualization
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Red Hat Linux server development using C++, Java, JSP and Tomcat
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Web-based client development using DHTML, Ajax and custom visualization components
About DataNaut
DataNaut, LLC. stands apart as a leading custom software developer, specializing in the delivery of innovative, world-class
solutions, for a fraction of the cost of competitors. With a customer-centric, comprehensive and flexible approach to custom
software development DataNaut, delivers best-of-breed solutions and first-rate service, while protecting clients’ margins.
Unparalleled domain expertise, project management and quality assurance in utilizing leading platforms, protocols and
technologies, gives DataNaut’s custom technology solutions in telecom, streaming multimedia, financial systems, wireless
technologies, instant messaging and more, a clear advantage among custom information technology solutions providers. For
more information about DataNaut, visit www.datanaut.com or contact Mark Snuffin at 202-333-0505 x201.
About Tarragon
Located in Berkeley, California, Tarragon Consulting Corporation was formed in 1997 to provide the highest quality
solutions to the information and data management problems, and information analysis challenges, faced by companies
doing business electronically.
Tarragon Consulting is a world-class team of senior professionals with extensive experience in Knowledge
Management, Information Science, Computational Linguistics, Software Engineering and Database Design. We are
experts in business process modeling, knowledge-base design, text analysis and classification, document retrieval,
and data mining, and we have extensive experience with a range of information management tools, including the K2
Platform from Verity/Autonomy, the Enterprise Content Management family of products from EMC Documentum, and
the SQL Server suite of solutions from Microsoft. For more information visit www.tgncorp.com.
Contact Information
DataNaut, LLC
11 Dudley Court
Bethesda, MD 20814
202.333.0505 voice and 202.318.5992 fax
http://www.datanaut.com
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